The Social Side of Spotify

Spotify is the world's leading platform for premium music streaming. Its vivid features and innovative streaming models have attracted millions of users. One of its latest innovations is its social integration to bring in a social experience for its users. With this latest innovation users can enjoy music with friends and others in a room. In this room, they can enjoy music & text conversation together.  

What is Room on Spotify?

In the Spotify app and web version, there is an integrated social feature called Room. Consider you are at work and your friends are somewhere else in the world. Hence, you can not enjoy music with them. But now with a virtual room of Spotify, you can enjoy music with friends irrespective of their location & device type. All you need is to create a room, invite your buddies, and start enjoying music together. In this, room there is a text chat feature on the sidebar. It means you can conversate with your buddies while enjoying your favorite music. Moreover, every participant in the room can serve as a DJ and play songs of his/her choice. 

Features of Room

When you enter any room you will notice a variety of things in it. Some of its basic characters, points, and features are discussed here. A room will show you a description to give you an idea about the room. You will also notice the name of the room creator and DJs in the room. Moreover, there would be a song title of the currently playing track and room history. There would be an integrated chat feature to enjoy conversations with room members. There is a follow and join button and you can share with others to join this room. 

Social Sharing

Do you love any song on Spotify and willing to share it in your social media circle. Spotify is up there with social sharing button. It allows you to share any music track directly as you Insta story or any other social media platform post. This social sharing intigrates a social aspects to this music giant. Social integration is the future of music streaming platform as users love to enjoy music with buddies. Hence, we can expect further development in social side of Spotify in the future. 

Why Social Intigration to a Music Platform?

In the digital and fast tracked era, virtual communications & interactions are preferred by people. Because no one has the time to interact with all people everyday. Therefore social media networks are enjoying great global success and connecting people socially. Spotify also thought about its users to give interactive and collaborative environment to its users. This integration is also because of global success of social media networks. Moreover, social media networks are largely used for advertisements and Spotify highly dependent on advertisements for its revenue. So this integration may benefit both its users and Spotify itself.